What we do

Nielsen tailors research solutions to individual client needs. All Nielsen research is conducted and delivered by a team of research and client service professionals with specialised industry, business issue or methodological expertise. Aside from providing market data, Nielsen endeavours to add value to its clients' businesses by translating market research data and results into actionable market and business insights.

Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help its clients find the best paths to growth.

Clients work with Nielsen's services to:

• Measure their market performance
• Analyse market dynamics
• Diagnose and solve marketing and sales problems, and
• Identify and capture growth opportunities

Nielsen's people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.