dMeasure is an innovative web site monitoring tool of The Nielsen Company that reports on the quality of web page delivery from a customer’s perspective. It essentially provides a reality check to any company that relies on the Internet for conducting business on how their customers are interacting with their online services.

The results collected by dMeasure can be used to improve and stabilise a web site, optimising its availability and resulting in an overall positive customer experience. This provides:

• Greater revenue opportunities - maximum web site availability results in increased business from successful online transactions by customers
• Lower business costs - successful online services negate the need for a cost intensive
call centre
• More effective resource management - staff are able to become more proactive with issue management without the need for time consuming in-depth issue investigation
• Increased brand loyalty - a positive customer experience will ensure repeat visits and the associated ongoing transactions.

With the ability to monitor the performance of competitor sites and by comparing results, dMeasure provides:

• Unique insights into how the web site is performing against others, quickly identifying strengths and weaknesses in performance and highlighting areas for improvement and enhancement
• Informed information that is essential to the development of any successful web site strategy

dMeasure can monitor the performance of one site to another, tracking the impact of a new or redeveloped service prior to implementation. This provides:

• Further insight into the effectiveness of a new service before release and a better understanding of any risks involved before go-live
• A guarantee that the new service is an improvement on the previous, ensuring ongoing customer satisfaction

Use dMeasure to develop, set and comply with SLAs and internal KPIs. This ensures:

• Easy management of services provided by third parties and whether they are complying with the necessary standards required for maximum customer satisfaction
• Measurable results that provide a tool for the effective management of internal resources
• The risks associated with depending on a third party are reduced. dMeasure provides instant visibility into how they are performing

dMeasure creates a proactive work environment for web related issues involving IT, business, management and the consumer. It provides:

• Real time reports and alerts about possible issues and problems before they are encountered by the customer, thereby displaying premium web site performance and paramount service
• Longitudinal collection of data so it is possible to analyse, detect and manage possible issues and performance concerns before they become major issues