A new online travel company entered the market. A dMeasure customer, concerned about possible market share loss, established some dMeasure testing on this new site so they could compare the performance of their site against that of their new competitor.

After running the tests for a few weeks, they had enough data available to conduct specialised research into how their site compared against that of their new competitor. The results proved that in terms of reliability and availability, their site had the advantage.

This information then formed a key part of their ongoing web site and marketing strategy and resulted in a change in how they positioned themselves in the market. As a result, they were successful in maintaining their existing market share, averting any impact the new competitor could have had on their overall position in the market.