Founded in 1923 by Arthur Charles Nielsen, Snr, Nielsen introduced consumer marketers to many innovative research methods and techniques that today are standard industry practice, including the first objective and reliable methodology for measuring retail sales and competitive market shares. Mr. Nielsen also founded our sister company, Nielsen Media Research, the global leader in television audience measurement and other media research services.

Nielsen is the world's leading provider of market research, information and analysis to the consumer products and services industries, as well as to Government and social services. More than 9,000 clients in over 100 countries rely on Nielsen's dedicated professionals to measure competitive marketplace dynamics, to understand consumer attitudes and behavior, and to develop advanced analytical insights that generate increased sales and profits.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognised brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.